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CBD is a very unique product in the marketplace these days, virtually unlike any other. (1) It’s awesome (2) There are tons and tons of brands to choose from and (3) It lacks federal oversight. Sure, everyone wants a little bit of space from the watchful eye of the government but in terms of what we put into our bodies, it’s usually a good thing. What does this mean for CBD consumers? Well, most of all that we have to take a little bit more responsibility in understanding what is actually in the products we buy and where they come from. Here we will decode CBD Brands labeling and give you a crash course on how to ensure smooth sailing in your CBD experience.

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CBD Brands

The first thing you should take notice of is the first thing you see, the brand name. For a product like CBD, it’s a good idea to do a quick check on who this brand is and what they are all about, hey if they aren’t popping up right away on Google, you should steer clear. Also, the brand that is on the packaging should match what is on the COA reports, we will get to that later.

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Type of CBD

 There are different types of CBD, each with their own benefits (check out our blog on this here!). It should be very clearly written which type of CBD you are consuming by looking at the label, here is a quick refresher on the 3 types of CBD:

Full Spectrum CBD

This type of CBD contains all of the cannabinoids found in the hemp plant, including THC. No, full spectrum CBD will not get you high, but for reasons we will talk about on another post, it’s important to know whether or not you are consuming THC.

Broad Spectrum CBD

We’ll make this easy, everything we said for full spectrum CBD, minus the THC

CBD Isolate

This type of product only contains CBD and none of the other cannabinoids found in the hemp plant. Isolate has specific uses but is not as sought after in the market because of the growing evidence that when the spectrum of cannabinoids acts together the benefits are greater than the sum of the parts.

cbd label know your dosage infographic


You came all this way to learn about the CBD labels, now it’s time to get to the bottom of what you are paying for! The label of your CBD product should, must tell you exactly how much CBD you are getting for your money. Here is a breakdown of how this works:

Serving size

To know how much CBD you are taking each use, you need to know how much 1 serving is, with products like tablets and gummies, it’s obvious but for tinctures, keep a close eye out for how much you should take.

CBD per serving

Based on the serving size and the CBD per serving you can quickly know how much CBD you are consuming. Whatever the reason you are consuming CBD, you can use this metric to understand how much you are getting and how much you need.

Measurement Scale

CBD is usually measured in milligrams which are one-thousandth of a gram or 0.001. CBD is often measured at 10mg per serving, but we should not very clearly that there is no uniform scale due to lack of regulation.


Additional Info You Should Be Looking For

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Now that we have covered the key elements of a CBD Brands label, let’s wrap this up with a couple more basics that you should be looking for when buying CBD.

 Contact Information

You want to know what you are buying? Start with who you are buying it from. If you don’t see some form of contact information, name, address, website, phone number then you most certainly should take your business elsewhere.

QR Code

Speaking of contact information, let’s put technology to work, that checker box square that you see on a lot of CBD products is a fancy QR code that your smart phone can read. This will usually take you the website of the CBD brand, but it might even take you to the COA information, that’s what you are really looking for.


A certificate of analysis is a lab report that will tell you exactly what is in the CBD product you are consuming. Given the detail that is involved in a COA, there is no way it can fit on the packing of a product, this is why the contact information and the QR code are so important. It is your right as a consumer to be able to read the COA for the products you are buying, that is why we include them right on the page for all of our products!

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